Startup Ecosystem Evolution in The Digital Nomad Era

Innovation hubs are becoming important players for the future of work

Remote work is changing our relationship with the workplace

The proliferation of startup ecosystems creates a unique dynamic influencing both business and social life. This article examines facts and figures to provide insights and thoughts about startup ecosystem evolution and the future of work.

Manifest Your Vision and Create Impact

Startup Basics Course | Emerging Humanity

Learn the Startup Basics

Learn the key elements of a business, and identify the skills and methodology needed to build your dream company.

Define a Powerful Mission Course | Emerging Humanity

Define a Powerful Mission

Align mission with vision, set impactful goals, and define KPIs to demonstrate progress to stakeholders.

Tech Startup Ask-Me-Anything Consultation | Emerging Humanity

Get Support from Christos

Get instant answers to your questions, and feedback related to your startup needs.

Download Pitch Deck Template and Structure Guide

Evolution of Business "Ecosystems"

Business activity tends to "follow the money". On one hand, companies need customers, capital, and resources. On the other hand, employees want opportunities for professional growth, financial stability, and enriched personal life in their environment.

business ecosystem evolution

In the old days, a consumer-facing company would set up shop where the customers were, secure a loan from a bank down the street, hire employees living nearby, and sell to the local area. Depending on their place in the supply chain, most businesses were located either close to the customers or close to the resources (raw materials). Employees would go wherever the companies were.

Digital technologies and the internet fundamentally shifted things. Intangible digital products and services made it possible to "manufacture" on white-collar infrastructure (personal computers) and sell to anyone with an internet connection. This reality detached companies from the need to be close to customers or resources and increased the importance of employees in the equation.

Companies were able to go wherever talent was or would like to go, such as close to Universities. Ecosystems of the 00s were developed around desirable locations like the San Francisco Bay Area and many cities looked to replicate the model in the 10s by promoting a combination of business (ie tax breaks) and employee (ie lifestyle) advantages. The assumption was that businesses and employees go together, and the key to creating an ecosystem was to attract these two important parts of the equation, with the remaining parts being pursued online.

Back to top

The Effect of Remote Work

When the COVID pandemic forced employees in whole business sectors to work from home, the connection between businesses and employees at the physical workplace was severed. Remote work wasn't new but it used to be an occasional or periodic occurrence; the majority of employees were tethered to the office. Prior to the pandemic, the number of US workers working from home was around 17%. This wasn’t the case any more and the numbers rose to 44% of employees engaged in telework.

The same way that companies didn't need to physically go where the customers were, talent didn't need to go where the employers were. In that sense the virtualization of numerous jobs, completed the divorce between physical location and economic opportunity that started with the internet 2-3 decades ago.

remote work

A shift of great magnitude creates a ripple effect with far-reaching changes. Remote work allows companies to pick from a global talent pool. At the same time, good jobs become available to talent all over the world. People who are unable or unwilling to relocate, are now presented with job opportunities that were previously unavailable to them. People who are able/willing to relocate, are now free to go anywhere in the world (digital nomads), and the decision can be driven by personal or lifestyle criteria.

This new reality fundamentally alters the game for startup ecosystems. It is no longer necessary to attract the big companies; instead, aspiring players can go after and entice the talent directly. This has significantly lowered the bar for ecosystem entrants and numerous locales have launched or boosted their "remote work" initiatives. Empowered by the increased importance of lifestyle in workers' decision-making process, traditional (semi-)retirement spots like Bali and Mexico, up-and-coming expat cities like Lisbon, and newcomers like Greece, are all vying not only to be a home for digital nomads but to become booming hubs of entrepreneurial activity.

Back to top

Ecosystem Competition and Community

The rise in the number of locales that want to attract digital nomads and build startup ecosystems, creates an inevitable, and slightly unexpected, side-effect: competition! New players in the ecosystem game compete with established players and with each other.

The incumbents are big cities offering excitement and variety in overpriced dense environments. Per se, new entrants promote their corresponding advantages: better weather, lower prices, larger apartments, proximity to nature, relaxed lifestyle. Most importantly, telework environments promote the ability of people to choose their community versus accepting whichever one would come with a traditional office.

modern workplace

Competition tends to start simple and basic and gets more nuanced as things evolve. Comparing weather and lifestyle between Berlin and Athens is straightforward, but between Athens and Barcelona a bit trickier. When there are numerous choices offering good weather, low prices, and great lifestyle, the deciding factor will shift to fine print and the nuances of belonging. Per se ecosystems of the near future will emphasize community and leverage specialization to attract people, leading to the creation of micro-tribe niches revolving around technology (ie AI, blockchain, etc), industry (ie healthtech, fintech, traveltech etc), or lifestyle (ie sports, culture, wellness etc) characteristics.

Back to top

Dawn of a New Ecosystem Reality

Fast forward a few years. Numerous cities have launched entrepreneurial initiatives and startup ecosystems. They leveraged their natural strengths to get started and eventually found additional ways to differentiate from competition. Certain locales established an early reputation for a certain technology or industry that created a snowball effect turning them into "the place to be" for those niches.

entrepreneurial initiatives

In this near-future reality, ecosystems offer something unique: collocated talent in focused niches. If a company anywhere in the world wants access to talent with specialized skill sets, the best place to find it will be in a corresponding "digital nomad" environment. In that sense ecosystems become curators and brokers of talent. The ones that are first to establish the right kind of reputation in the right niches will be the ones to prosper the most.

Back to top


The premise that businesses, employees, and customers are bound together by location has been shattered in recent years. Telework has significantly increased and helped untie the physical bond between companies and their workers. Along with the prior physical detachment of businesses from their customers, this has created the conditions for the rapid development of new startup ecosystems.

Aspiring forward-looking ecosystem creators will benefit by moving beyond the "weather and lifestyle" storyline and proactively pursuing a micro-tribe differentiating niche.

Back to top

Startup Articles

Series A Funding - 5 Ways to Get It (2024 guide)
Working with Developers - 10 Hacks for Success
How to Build Strong Startup Ecosystems
24 Fundraising Terms That Startups Need to Know
Balancing Social Impact and Profit
10 Roles Needed to Develop a Tech Product
Startup Ecosystem Evolution in the Digital Nomad Era
7 Pitch Deck Mistakes and How to Avoid Them
Startup Business Coach - 7 Benefits They Bring to Your Business
Startup Success Guide
Lean Methodology
Tools and Templates

Additional Resources

Back to top


Articles · Workshops · Tips · Resources

We Help Visionary Tech Entrepreneurs Build Impactful Companies!

Startup Success Guide | Emerging Humanity
Check our Do-It-Yourself
Startup Success Guide