“Humanity needs new metrics of business success.
'Impact' is the golden standard of the new era.
How much benefit we bring, how many lives we improve.”
I had been working with small business and startups for numerous years and I felt something was off. I would see many companies taking wrong turns despite their best intentions. Even when they didn't, the results were not always to the satisfaction of the founders or to the benefit of the customer (individually) or society (collectively).
The factor that stood out to me (and that I felt I could do something about) was the tendency to get off track. Most founders had a vision but they would get overwhelmed by execution hurdles and day-to-day tasks. The commitment to the vision would slowly erode, things would get more reactive (to market, investors, logistics, human factors, life) instead of proactive, and the company would end up very far from where they intended to go.
My idea was quite simple. If the vision is carried along all the way to the daily tasks, if even the nitty-gritty is somehow connected back to the vision, then it is easier to stay the course. Naturally, the implementation was more complicated because there were many moving pieces. I used my experience (and numerous hard-learned lessons) to connect the dots between various industry practices that were separated by big gaps. I bridged those gaps, combined everything into a methodology that goes from big picture to everyday action items in a systematic way, then iterated a few times, testing and adjusting. The result was worth it!
What started as a passion project has been steadily growing into a thriving business. Founders love the idea, it resonates with them. They also love the methodology, it helps them clarify their vision, identify what they want to do, and distill these into a product definition that they feel good about. It serves as a compass that keeps business activity tethered to the vision and the company aligned with its higher purpose!
Creating and launching a successful company is hard. Emerging Humanity makes it easier to walk the path and it makes sure that founders can feel proud about the outcome.
Christos Kritikos is a US-based technologist & dreamer who loves to connect the dots between market, design and engineering. He has participated in several companies, consulted for dozens of clients, and mentored numerous founders helping with the growing pains of startups. His education includes a M.S. in Computer Engineering (UCLA) and certifications in Design Thinking, Product Management, Brand Management and Product Marketing. He combines these with 25+ years of personal development work into a methodology that treats mindfulness, inner balance, moral strength, and personal values as cornerstones of building a successful company. He is passionate about products & services in fields like health & wellness, education, social impact, travel & hospitality, sustainability and lifestyle. He is a world traveler, a Zen practitioner, and a dark chocolate connoisseur!
“Christos knows the right tools and methods to use and helps you formalize a clear road map for development through a process of engaging discussion and analysis.”Karl Björnsson, Cofounder/CEO, Hefring LLC
“Christos is a real 'swiss army knife' for startups! He has helped with our marketing strategy, our product's user experience and much more.”Vagelis Christidis, Cofounder/CEO, SmartBot360